When troubleshooting your Adwords data, one of the important things to look for is that your Adword Tracking Template is set up properly.  Part of ensuring that the Tracking Template is set up properly is that you don't have tracking below the Account level.  This would be the Campaign, Ad Group and Keyword level.  Any tracking at these lower levels, will overwrite the Account level settings and drastically affect your Adwords reporting.

Check out this video, to learn where to look for this:





To verify that you don't have tracking setup below the Account level, follow these steps:

1) Log into your Adwords Account

2) In Campaigns, go to the Settings Tab


3) For each Campaign, you will select "Edit" -> "URL options..."


4) Verify that the Campaigns have NO Template or Custom Parameters



5) Go back to Campaigns Tab and drill into a campaign

6) In the Campaign, for each Ad Group, you will select "Edit" -> "Change URL options..."



7) Verify that the Ad Groups have NO Template or Custom Parameters



8) Drill into the Ad Group

9) In the Ad Group, for each Keyword, you will select "Edit" -> "Change URL options..."



10) Verify that the Keywords have NO Template or Custom Parameters