You’ll get a chart showing you the Overall Leads, Sales, Revenue and Cost
Then you’ll see 5 boxes. One for Overall and 4 broken down by source.
The Overall box shows ALL Sales and Costs during the time frame, regardless of whether the sales were attributed to anything or not. It will include all sales and costs, even the ones that have no attribution.
Facebook will show you statistics for sales involving Facebook. Email will show sales involving email. Adwords will show sales involving Adwords. Unpaid Social will show sales for items which come from a social channel and appear to be unpaid. This would be Facebook Posts, Tweets, Instagram Posts, LinkedIn posts. Basically, any social post you aren’t paying for.
Each box shows
- Revenue - Total Revenue (Order Totals, not just payments received)
- ROI - Return on Investment : (Revenue - Costs) / Costs
- LTV - Long Term Value for Time Frame selected: Revenue / Customers
- EPL - Earning Per Lead : Revenue / Leads
- CPL - Cost per Lead : Costs / Leads
If that same order has either First Click, First Optin, Last Click or Re-Optin Attribution as Adwords, then the order and its revenue will be added to Adwords.
For each of the individual sources boxes, many orders will be added to each. This is intentional. Please keep in mind that The Overall box will not over-count and will represent the overall totals.
You will not want to simply add up Facebook, Email, Adwords and unpaid Social to match up to Overall. That’s not the intent of the Mission Control Screen.