Why this report is important?

You need to know how long your sales cycle is. This report allows you to know this for sure, based on your data, rather than on gut instinct. It also allows you to see the differences in sales cycles based on how your customers first joined your list - very often, different sources and audiences will become customers at much different sales cycle durations.

What is unique and valuable when you have Wicked Reports calculate your sales velocity?

Our click data allows you to see the ways that different sources, campaigns, audiences, and offers affect how long it takes to convert an optin into a customer. 

What do you use this report to figure out?

How long it takes an optin to your mailing list to turn into a customer.
 

What is in this report?

The duration from when a customer opted in until they made their first purchase during the time frame selected. The number of first sales for the selected durations we report on. The revenue of those sales for that duration. The number of sales divided by your total optins during the selected time period. And the number of sales during the duration compared to the number of sales of the other durations reported on.
 

How is this report created?

We take all optins of the time period selected from your CRM and look at the first time they ordered, if at all. We then subtract the purchase date from the optin date. We aggregate the data by different purchase date - optin date durations.
 

What questions does this report answer?

How long do my leads take to close?
The report loads up with this information without any need to manipulate the report. For each time range listed in the Order Date - Optin Date”, the number of sales conversions are how many optins made their first purchase within that time range. And you can see how that number compares to the % of your total optins and of the first-time purchasers.
 
Which marketing source is faster or slower to close sales?
Select the source from the Source drop-down and then report will only show data from optins from the selected Source during the selected time frame.
 
Did my sales funnel changes lead to faster sales?
Select the time frame before you made your sales funnel changes and view the sales velocity data. Then select the time frame since you made the sales funnel changes and view the sales velocity data. Hope the changes led to faster sales!
 
Did a particular marketing campaign lead to faster sales?
Select the campaign from the Campaign drop-down and then report will only show data from optins from the selected Campaign during the selected time frame.
 

Why is Wicked Reports the best source for this information?

We use data directly from your CRM combined with our click tracking data.