When tracking Google Adwords, you absolutely must have the Google Adwords Tracking Template set up in your Google Adwords Account.

** Note: You can learn how Track Google Adwords Here


Tracking Template (copy/paste exactly)

{lpurl}?wickedsource=google&wickedid={creative}&wtm_term={ifsearch:{keyword}}{ifcontent:{placement}}&wdevice={device}&wtm_campaign={campaignid}&wtm_content={adgroupid}



To Verify that your Tracking Template is set up, this video will walk you through verifying it's done




1) Open you Google Adwords Account

2) On Left Navigation, select Shared Library -> URL Options



3) For Tracking Template, confirm that the tracking template being used is:

{lpurl}?wickedsource=google&wickedid={creative}&wtm_term={ifsearch:{keyword}}{ifcontent:{placement}}&wdevice={device}&wtm_campaign={campaignid}&wtm_content={adgroupid}

Note: You will need to click "Edit" to see the entire template