When tracking Google Adwords, you absolutely must have the Google Adwords Tracking Template set up in your Google Adwords Account.

The tracking template should setup at the account level without override at lower levels. Tracking templates can be applied at the Account, Campaign, Ad Group, or Ad level. The lowest level template will be used. Wicked Reports clients should use only the Account Level Tracking Template. Custom parameters can be used if necessary to send additional URL parameters. (Source)

** Note: You can learn how Track Google Adwords Here


Tracking Template (copy/paste exactly)

{lpurl}?wickedsource=google&wickedid={creative}&wtm_term={ifsearch:{keyword}}{ifcontent:{placement}}&wtm_campaign={campaignid}&wtm_content={adgroupid}&wickedplacement={placement}&wickedkeyword={keyword}




To Verify that your Tracking Template is set up, this video will walk you through verifying it's done




1) Open you Google Adwords Account

2) On Left Navigation, select Shared Library -> URL Options



3) For Tracking Template, confirm that the tracking template being used is:

{lpurl}?wickedsource=google&wickedid={creative}&wtm_term={ifsearch:{keyword}}{ifcontent:{placement}}&wtm_campaign={campaignid}&wtm_content={adgroupid}&wickedplacement={placement}&wickedkeyword={keyword}

Note: You will need to click "Edit" to see the entire template