If your Email seem to be reporting lower than expected leads and sales, there are a number of items you can check.  One key item to check is that all of the Landing Pages for your Emails, have Wicked Reports Tracking Code on them.  

You also want to verify that the URL is not doing any type of redirect before the user gets to the final landing page from a click.  To begin verifying that your Email landing pages have Wicked Tracking Code on them, you can follow these steps:

1) Open the Tracking Code Verification tab



2) Verify that when you go to the URL, you are not redirected to a different URL.  

If you are redirected to a different URL, test to ensure that tracking parameters are not lost when you go to that URL.  To test this out, add "?utm_source=wicked-test" to the end of the URL.  

www.yourtesturl.com?utm_source=wicked-test

If when you get to the landing page, the URL does NOT have utm_source=wicked-test, then you should update your URL to be the final landing page, instead of a redirect.

4) For EACH separate URL used in the Emails, you will determine the purpose of that URL

4a)  PURPOSE 1: The page is a Not an Optin Page and Not an Order Form (ex.  Sales letter page, blog post, etc.)

In Tracking Code Verification, select "Traffic detection" and enter the URL of the Email



Click Start Test and a new browser tab will open




Once loaded, go back to Wicked Reports and click "End Test"




If we find the Tracking Code on that page, the test will Pass.  If not, the test will Fail



4b) PURPOSE 2: The page is an Optin Page and the primary goal of the page is to get users to Optin (lead magnet, webinar, etc.)

In Tracking Code Verification, select "Optin tracking" and enter the URL of the Email

Click Start Test and a new browser tab will open



Once loaded, optin to the page with the email address:  testing@wickedreports.com

Go back to Wicked Reports and click "End Test"




If we we can track the optin successfully, the test will Pass.  If not, the test will Fail (if it fails, did you use testing@wickedreports.com?)



4c) PURPOSE 3: The page is an Order Form

In Tracking Code Verification, select "Sales tracking" and enter the URL of the Email



Click Start Test and a new browser tab will open



Once loaded, place a test order with the email address:  testing@wickedreports.com

Go back to Wicked Reports and click "End Test"




If we we can track the order successfully, the test will Pass.  If not, the test will Fail (if it fails, did you use testing@wickedreports.com?)