Because Wicked Reports is heavily based on UTM and/or WickedID values in your links, it’s critical that they are being used consistently and correctly.

One of the most common questions that we get is, “How do I know what UTMs to use?” This article will address using the Google Adwords Tracking Template to ensure Wicked Reports tracks your ads properly.  In our Tracking Template, you will not be using UTMs.  You will be using a WickedID similar to how Facebook Tracking works.


Google Adwords Tracking Template

UTMs for Adwords should be set up using the Tracking Template inside Google Adwords. This template will be set at the account-level. So once you set it, you won’t need to change it.  Our template will use specific values for the purposes of Wicked Reports tracking, but will allow you to turn on Auto-Tagging for any existing tracking you use UTMs for.

To set the Template

  1. Log into Google Adwords
  2. Navigate to Settings

      3. Select Account Settings

     4. Expand Tracking template

      5. Paste the template into the text box

Your template should look like this (i.e. you will copy/paste it exactly as it is here):


What does all this mean? When an Ad is created, the URL created uses this template. So, the UTM values that you put into the template will be used for all Ads.

{lpurl}: Landing Page URL that Ad is linking to

 We are using the WickedID/WickedSource setup and we are telling Wicked Reports that this is a google Ad

 WickedID will be the Ad ID so Wicked Reports can use the proper information from your Adwords Campaign, Ad Group and Ad

if the Ad is displayed because of a search, this will be populated with the term that was searched. If the ad is displayed on a website because of AdSense, this will have the URL which the Ad was click from.

Google will populate with the Campaign ID of the Ad

Google will populate with the Ad Group ID of the Ad

Google will populate with the Ad Group ID of the Ad

     6. Click Save

     7. Ensure Auto-Tagging is set to Yes and now your Ads will have UTMs added automatically.

Here is the adwords tracking template you want to use:


Links In a YouTube Ad

YouTube Ads allow for Annotation Links.  You want the WickedID of these links to match your Adwords WickedID and should be set up accordingly. To track clicks correctly for Annotation Links, you will use a URL that looks like:

<landing page url>?wtm_source=google&wickedid=<ad id>
You will replacing <landing page url> with the landing page and <ad id> with the ad id

With this setting, clicks on the Ad Link and Clicks on the Annotation Link should track correctly.

It is important to note that you must turn off any tracking templates you currently use at any level of your Google AdWords account and only use the template we provided above.